Shopify | HubSpot CMS | Custom Development | B2B Enablement
FreePower is an innovator in next-generation wireless charging technology. As the company expanded its product line for OEMs and certified fabricators, they needed a way to support two distinct digital audiences:
Fabricators and partners who require gated access to proprietary parts and documentation.
General visitors exploring FreePower’s brand and technology via the main corporate site.
Open Flow was engaged to build a secure, scalable eCommerce solution and a resource hub—each integrated seamlessly with FreePower’s existing digital ecosystem.
FreePower’s product strategy created unique digital requirements:
Wholesale-style eCommerce: Certain components could only be sold to certified fabricators with verified credentials.
Multi-site integration: The new store and resource center had to connect back to FreePower.io, which was managed separately by another agency.
Custom functionality: Off-the-shelf Shopify themes couldn’t support the brand’s complex product logic, gated access, and user validation needs.
Centralized content management: Fabricator documentation, training materials, and technical downloads needed to live in an easy-to-update platform.
The goal: create a unified system where fabricators could purchase restricted components and access resources—all while maintaining a consistent brand experience across domains.
Fully custom-coded Shopify storefront with brand-matched design and modular architecture.
Built gated product logic allowing access only for verified, logged-in fabricators.
Developed custom user-role management and automated approval workflows for account creation.
Configured dynamic product catalogs with both open and restricted SKUs.
Integrated with FreePower.io for a seamless user transition and unified analytics.
Optimized checkout flow and UX for both desktop and tablet (shop-floor use).
Designed and developed a secure, content-rich resource center for fabricators.
Implemented HubSpot login memberships for gated downloads and technical documents.
Built a knowledge-base-style layout with search, filtering, and tagging for efficient navigation.
Enabled team-managed content publishing through HubSpot’s drag-and-drop editor.
Connected contact forms and support requests directly to HubSpot CRM for partner visibility.
Implemented single sign-on flow between FreePower.io, the Shopify store, and HubSpot CMS.
Synced user data and form submissions into HubSpot for real-time lead and partner tracking.
Established a consistent visual language and design system across all subdomains.
Custom Code Where It Counts: Shopify was extended beyond theme limits to meet FreePower’s complex requirements.
Seamless User Journey: Fabricators move effortlessly between the corporate site, store, and resource hub.
Centralized Data: HubSpot CMS + CRM provide a single source of truth for partner engagement.
Future-Ready Foundation: The modular structure enables easy expansion to new products, regions, or partner tiers.
"Rockstar Organization!
Bryan and his team are rock solid across the board making implementation easy while making onboarding painless. Him and his team are always available and are a wealth of knowledge far beyond the initial implementation and onboarding. We look forward to being long term partners and having much success together! Highly recommend!"
— Ceccarelli, P.
When your business serves both public audiences and certified partners, a generic storefront won’t cut it. With custom-coded Shopify solutions and HubSpot-powered content systems, Open Flow helps manufacturers and wholesalers deliver the right experience to the right users—securely, efficiently, and at scale.