About the Client
Website Redesign | Wholesale eCommerce | Systems Integration
ILAVA is a multi-brand lifestyle company in the cannabis space, offering a portfolio of products spanning wellness, apparel, and accessories. As the company expanded, their digital presence struggled to keep pace. Multiple sub-brands, fragmented online storefronts, and disconnected wholesale systems created friction for both retail and B2B customers.
ILAVA partnered with Open Flow to rebuild and unify their online ecosystem, integrating wholesale functionality and modernizing their eCommerce experience to support future growth.
The Challenge
ILAVA’s digital infrastructure had become a bottleneck:
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Disjointed brand experience: Each sub-brand lived on separate sites, diluting brand equity and confusing users.
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Outdated site architecture: Navigation and design made it difficult for both retail shoppers and wholesale partners to find what they needed.
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Manual wholesale operations: Wholesale customers had no centralized portal, leading to inefficient ordering and fulfillment.
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Scalability issues: Legacy systems weren’t built to handle ILAVA’s growing product catalog and multi-channel strategy.
To scale, ILAVA needed a modern, unified eCommerce platform that could serve both retail and wholesale audiences seamlessly.
The Solution
Open Flow executed a ground-up website rebuild, consolidating ILAVA’s ecosystem into a single, scalable, and brand-forward experience.
Website Transformation
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Redesigned and restructured the main ILAVA website with a modern, mobile-responsive, and conversion-focused interface.
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Integrated multiple sub-brands under a cohesive navigation and design system—strengthening brand consistency while preserving individual product identities.
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Built reusable templates to support future product launches and campaigns without developer bottlenecks.
Wholesale Enablement
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Integrated with their wholesale portal.
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Integrated backend systems to connect wholesale inventory, logistics, and reporting with the main eCommerce infrastructure.
- Cut manual order processing time by 60% through automation.
eCommerce Optimization
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Improved site speed, SEO fundamentals, and conversion paths for both retail and wholesale visitors including a dealer locator.
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Ensured compliance and stability within the regulated cannabis industry environment.
| Metric | Result |
|---|---|
| Brand Ecosystem | 5+ sub-brands unified under one platform |
| Site Performance | Significant speed & UX improvements across devices |
| Wholesale Integration | Automated B2B portal with pricing tiers & approvals |
| Customer Experience | Streamlined retail & wholesale journeys with modern UI/UX |
Why It Worked
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Unified Experience: Bringing multiple sub-brands under one platform created clarity for customers and strength for the brand.
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Wholesale Infrastructure: Automating B2B processes freed the team to focus on growth rather than manual operations.
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Strategic Foundation: A scalable, modular architecture allowed ILAVA to expand product lines and channels.
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Design Meets Function: Modern visuals paired with intuitive flows elevated both perception and performance.
Takeaway for eCommerce
For wholesale and multi-brand companies, your website isn’t just a storefront — it’s your growth engine. By unifying your ecosystem and enabling wholesale digitally, you can streamline operations, strengthen your brand, and scale efficiently.
With the right partner, your website can do more than sell — it can power your entire business.
Talk to a HubSpot Expert